Product Designer Vs. UX/UI Designer. What's the difference?

In the design world, terms such as "Product Designer" and "UX/UI Designer" are often used to describe specific roles. While these terms may seem the same, there are important differences between the two. In this article, we will explore the differences between a Product Designer and a UX/UI Designer.

First, it is important to understand that both roles are related to User Experience (UX) and User Interface (UI), which are critical elements in digital product design. However, the way each approaches these elements is different. So, let's start.

UX/UI Designer

A UX/UI Designer focuses on the user experience and user interface. This designer works on user research, wireframing, prototyping and user testing. The UX/UI Designer is also responsible for designing the visual appearance of an interface and how users interact with it. In other words, their goal is to create a satisfying and effective user experience through interface design.

Product Designer

On the other hand, a Product Designer has a broader perspective and focuses on the product as a whole. This designer works closely with the development team and stakeholders to understand the product's goals, user needs and overall vision. The Product Designer is also responsible for defining the product strategy and how it is positioned in the market. Their goal is to design a product that meets the user's needs, is visually appealing and has solid functionality.

In short, while a UX/UI Designer focuses on the user experience and user interface, a Product Designer focuses on the product as a whole, from strategy to visual design and functionality.

Although the roles of Product Designer and UX/UI Designer may seem similar, each has unique skills and responsibilities. Both are important to the success of the product and working together can produce excellent results. Ultimately, the goal of both is to create a digital product that is useful, usable and visually appealing to the end user.